Welcome

We’re South Mountain—an architecture, construction, and solar company located on the island of Martha’s Vineyard

Learn what drives us
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Welcome

We’re South Mountain—an architecture, construction, and solar company located on the island of Martha’s Vineyard.

For 50 years, we’ve been designing and building the world we want to live in.

Learn what drives us
  1. Our Story

    Every company has a story. Ours is fueled by big questions, long days, and a strong belief that work can be both meaningful and joyful. These are the moments that shaped us, as told by our founder, John Abrams:

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  2. 1973

    Mitchel Posin and I started South Mountain as a cabinetmaking and woodworking shop in New City, New York. We didn't look beyond the nearest street sign for a name.

    Green street sign reading 'South Mountain Rd' mounted on a metal post, surrounded by bare winter trees
  3. 1975

    My folks asked us to design and build a house for them on Martha's Vineyard. Inexperienced and possessed of the most rudimentary of skills, we packed our 1951 International flatbed with tools and supplies, booked a one-way ferry ticket, and got to work. We planned to stay for six months. A year later, we were still at it.

    Two men with beards posing beside a red lumber company truck in the 1970s, one sitting on the tire and one standing
  4. 1976

    As we wrapped up that first project, a second and third landed in our laps. We stayed and grew the team. Like many in our generation, we were inventing a new way to live and work as an antidote to the broken politics and rampant consumerism we saw around us. From the start, our calling cards were commitment to craft, camaraderie, and environmental care.

    Black and white group photo of seven people and a dog standing in front of a pickup truck in a rural setting
  5. 1978

    We began to experiment with renewable energy. Back then, it was mostly the realm of backyard tinkerers and science geeks making passive solar houses, solar hot water, and jury-rigged wind turbines. From that early enthusiasm, our solar division would later be born.

    Person operating white wind turbine blades on blue mounting equipment under a clear blue sky
  6. 1980

    My friend Lee Halprin, touring our work, remarked, "The work is beautiful – but are you making any money?" I chuckled and said no. Lee: "Well, Abrams, you have a unique idea: subsidized housing for the rich." That zinger inspired me to learn about business: what it is, how to do it, how to make it a force for good. And how to make affordable housing for those who actually need it!

    Interior of a wooden greenhouse or workshop space with exposed beams, plants in pots, and natural lighting
  7. 1981

    We designed and built two subsidized homes for single women who never expected to be able to build. The houses had all the care and quality of our high-end homes but were smaller, simpler, and differently financed (by the Farmers' Home Administration). This project launched our permanent commitment to affordable housing.

    Four men in work clothes and tool belts posing together in what appears to be a concrete workshop or construction site
  8. 1984

    Our shop at the Allen Farm burned to the ground. We rebuilt on my family property up the hill.

    Exterior view of a modern wooden building with large windows and glass doors, showing clean architectural lines
  9. 1986

    After Mitchell left to pursue farming, Steve Sinnett and Pete Ives told me they wanted spend their careers at SMCo but needed more than just an hourly wage. A year later, I signed South Mountain over to a worker cooperative corporation. At the time, there were about a dozen in the U.S. That pivot in our history proved to be more meaningful and valuable than we ever could have imagined.

    Interior of a rustic workshop with exposed wooden beams, workbenches, tools, and various equipment organized throughout the space
  10. 1992

    We started having qualms about using old-growth virgin wood. So we went all in on reclaimed, scouring the country for great material. Beams from WWII airplane factories. Staves from pickle, fruit, and beer tanks. Siding from turn-of-the-century barns. Looking back, it was the first clear expression of what would become our impact framework. At the time, it just felt right.

    Group of ten people standing in winter clothing in front of a white wooden building with snow on the ground
  11. 1993

    After years of dipping our toes into community work—like the Edgartown School greenhouse—we took the plunge and collaborated with the Wampanoag Tribe of Gay Head on their first tribal building in 300 years. Community work was becoming deeply ingrained into our practice. It still is.

    Multicultural group participating in a groundbreaking ceremony, with a Native American elder in traditional red clothing using a ceremonial shovel
  12. 1997

    When we outgrew the Chilmark property, we bought fifty acres in West Tisbury and created a new South Mountain headquarters and Island Cohousing—an innovative 16-house neighborhood. We had become developers.

    Modern single-story building with natural wood and brick exterior, featuring large windows and an arched entrance
  13. 2005

    I took two six-month sabbaticals to write The Company We Keep and jumpstart true collaborative management at SMCo. My absence inspired new leaders to step forward.

    Aerial view of a large wooden workshop complex with metal roofing, surrounded by autumn trees
  14. 2008

    The Crash. We teetered, and nearly foundered, but we put our combined shoulders to the wheel and came out stronger than ever.

    Book cover titled 'The Company We Keep' by John Abrams, showing people in a meeting room around a wooden table
  15. 2014

    We formally adopted what we called "the Avalanche Scenario"—what happens tomorrow if I'm swept away in an avalanche today. I was one of a dozen employees, collectively holding hundreds of years of experience, all likely to retire within the next ten years. Over the next few years, we hired, trained, and built capacity. One by one, the old guard stepped aside to make room for the new.

    Large group meeting in a circular formation inside an unfinished wooden building under construction
  16. 2022

    I retired. The transition was seamless. After the celebrations, it felt almost like I slipped out in the night and our leadership team of six became five, led by first-among-equals new CEO Deirdre Bohan.

    Celebratory group photo of approximately 30 people posing on and around a red bus by the ocean
  17. 2025

    A half-century in, we have a plenty to celebrate—meaningful work, a beautiful place to do it, and rich, reciprocal relationships with clients, trade partners, and our community. A lot can grow from humble beginnings. Onward to the next fifty!

    Six team members posing together indoors in a modern office space with wooden trim and bookshelves

Values

Although our business is based on a small island off the coast of Cape Cod, our goal is to create positive impact far beyond it. We measure success using a triple bottom line: people, planet, and profit. The questions below shape the decisions we make, determine the projects we take on, and define how we show up for our clients, our community, and one another.

SMCo staff person helping a young girl screw in a solar panel, at the SparkMV outreach event.

People

How can we make MV the best place to live? How can we make South Mountain the best place to work?

Hand drawn poster  indicating the office is closed for the Global Climate Strike.

Planet

How can we leave our project sites, island, and planet in the best shape for future generations?

Meeting of 25+ SMCo staff members.

Profit

How can our knowledge, expertise, and experience help others thrive? How can we share our prosperity?

Two women hanging art in a house.Architectural pin-up in SMCo library.

Team

Our staff includes architects, interior designers, carpenters, cabinetmakers, solar experts and administrators—all under one roof.

Meet the team
Lunch outside during the day at SMCo offices.Construction staff sitting on the pergola they built using stereotomy.
BCorp logo

B Corp

Since qualifying in 2008, we've consistently ranked in the top five B Corps out of 10,000 companies across 120 countries. We’re proud to help lead a global movement toward a more inclusive, equitable, and regenerative economy. As the bar keeps rising, it pushes us to keep learning, improving, and doing better.

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Recognition

Boston Globe Magazine Cover showing a Gingerbread house in Oak Bluffs.

Boston Globe Magazine

Step inside an iconic gingerbread cottage on MV

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Fine Homebuilding article on a small house SMCo designed and built in Vineyard Haven.

Fine Homebuilding Magazine

Small Home Harmony

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An essay 'In Praise of Carpenters' in Fine Homebuilding Magazine

Fine Homebuilding Magazine

In Praise of Carpenters

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A Design for Aging in Place framework in Fine Homebuilding Magazine.

Fine Homebuilding Magazine

Design for Aging in Place

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Several SMCo staff in matchiing shirts at the Housing Bank rally at the Statehouse in Boston.

BlueDot Magazine

Building A More Responsible Island with South Mountain

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 A man plugging in his electric car from an article in Blue Dot Magazine.

BlueDot Magazine

Right at home with Amy Cody & John Furst

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An Ernst and Young article on successful sutainabe businesses including SMCo.

ERNST & YOUNG

Beyond Sustainable as usual

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Founder

On Dec 31, 2022, our visionary founder, John Abrams, retired from South Mountain to start his next act:
- writing his third book
- consulting with progressive businesses
- fostering peer coaching networks,
- tackling MV's affordable housing crisis
- showing up wholeheartedly for his life partner, two children, and six grandsons
Subscribe to John's blog
Portrait of SMCo Founder John Abrams.